Signage uses symbols and signs to communicate detailed information to a particular group to drive marketing or advocacy purposes. A sign is any visual graphics designed to convey information to the targeted audience only. As the name suggests, building signage is used to deliver information in and nearby a building through logos or texts.
These are normally larger than the usual shop signage, and sometimes might require structural engineering construction to hold these gigantic signs in place, and are normally situated right at the roof top of a building, and can be seen from very far away.
Building signage is usually a gigantic installation (relative to normal signboards) that is used to display information outside a building. On the other hand, a standard signboard is simply a board located before an office or shop.
A building sign, because of it’s size, could also mean an engineering structure is required as these building sign boards normally would be at least 6′ – 10′ in height.
Factors to consider when getting your building signs. Here are the various things you should consider”
High-quality building signage has a better appearance, as well as a well-built and solid structure to hold them in place. Because of the size and robustness, these signages usually last for many years. Consider the experience and capacity of the company you wish to contract to make your signage.
The signage you choose should be big enough so that everyone can read what is written on them quickly. The typical size starts from 6′ onwards, and sometimes goes to 10′ – 12′.
Branding is a very effective marketing strategy. Considering the impact of building signage, it is one of the most effective ways to pass the message to a large audience. You will need to consider the theme, colour, designs, fonts, and other marketing messages. For instance, your building signage should include your business fonts and colours.
Because these building signboards are located at the top of the building, and open to the weather elements especially strong winds and rain, they have to be solidly built. Otherwise, there could potentially be huge liabilities should the signage come crashing down. Because of that, usually for these signages, a qualified engineering is required before submitting for approval to the relevant authorities.
Investing in signage is an expensive endeavour that your business will have to agree upon anyway. However, the cost may vary from one signage to another depending on the signage design, materials, size and type to be used and the elaborate touches like the illumination. Signage investment will have a significant ROI, mostly when done in the right way.
Some signage can last for many years and still be looking good while others can’t last for a few months. Considering that your sign will be exposed to the harsh elements of the weather, insist on using quality components be it paint, stickers, lighting, structure, etc as any maintenance work once it is installed, would be a heavy undertaking.
With over 10 years of combined sign board and signage experience, we are more than equipped to handle any projects, big or small.
We take the time to understand your job specification and provide our professional opinion when needed.
We have our own production facility and control the end-to-end process from design till fabrication. For simpler installations, we even have our own in house installers.
As you do not go through a middle man / agent, our price is generally more competitive, and we price our signage fairly.
Time is money. At Signage Singapore, we focus on being efficient and yet effective.
Although we are in the signage business, ultimately it’s customer satisfaction that helps us grow. We give priority to providing the best service to our clients within reasonable means.