Are you working as a contractor for a restaurant, coffee shop, or cafe? Whether you’re a contractor or an owner launching its food business or considering giving your existing business a facelift, there’s no doubting the value of curb appeal in attracting foot traffic.
Your cafe signage is the heart of your cafe’s curb appeal.
If you own a restaurant, coffee shop, or cafe in Singapore, then you educate yourself about the importance of having good signage, factors to consider, and ways to make your shop signage stand out.
When you have a food business in one of Singapore’s markets, you’re part of a big industry with an incredibly huge potential customer base.
There are always people out there willing to try a new food place, and your restaurant or cafe should be a potential contender for that. But, how will you attract them to your business? A simple yet effective solution lies in having a thoughtful signboard or signage.
Signage above your restaurant, cafe, or coffee shop is the first thing that will impress the potential customers walking by your place. A well-thought signboard can give you a competitive edge over other food businesses nearby.
Good signage is critical for branding and engagement’s sake. It gives you a chance to stand out from the crowd and secure your brand identity. Ideally, you would want your signage to come to your customers’ minds when they think of buying something your food business offers.
For all the above and more reasons, having good signage design for your restaurant, coffee shop, or cafe is very crucial.
Before creating your food shop signage or cafe signage, consider the below factors.
While it’s important to have your restaurant name in its signage, an even better approach is to show what your restaurant offers. Show your unique offering in your signage to let your prospective customers know and remember your business.
Decide between non-lighted and illuminated signs. Non-lit signboards lack impact and tend to fade into obscurity. A better option would be to have illuminated signage.
Color is an important consideration. Choose a color that’s highly visible from a distance, less likely to be scattered, and sync with your restaurant’s overall color scheme.
Assuming that your restaurant will operate both in the day and night, choose a sign that will last for a longer duration. Choose between the neon sign or LED illuminated sign depending on the one that has better durability.
The prospective customers must be able to read and see the signage from a distance.
An excellent signboard can make a significant impact on your restaurant’s connection with its customers.
You can follow the below ways to ensure that your food shop signage stands out.
With over 10 years of combined sign board and signage experience, we are more than equipped to handle any projects, big or small.
We take the time to understand your job specification and provide our professional opinion when needed.
We have our own production facility and control the end-to-end process from design till fabrication. For simpler installations, we even have our own in house installers.
As you do not go through a middle man / agent, our price is generally more competitive, and we price our signage fairly.
Time is money. At Signage Singapore, we focus on being efficient and yet effective.
Although we are in the signage business, ultimately it’s customer satisfaction that helps us grow. We give priority to providing the best service to our clients within reasonable means.